Lookrank Privacy Policy
Last Updated: June 11, 2025
Welcome to Lookrank. Your privacy is critically important to us. This Privacy Policy document outlines the types of information that is collected and recorded by Lookrank and how we use it.
This policy applies to our website and the services we offer (collectively, the "Service"). By using our Service, you hereby consent to our Privacy Policy and agree to its terms.
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1. Who We Are
Lookrank ("we," "us," or "our") operates the website Lookrank.com. For any privacy-related questions or requests, you can contact us at: [email protected]
2. Information We Collect
We collect several different types of information for various purposes to provide and improve our Service to you.
a) Information You Provide Directly:
- Email Address: We collect your email address when you sign up for an analysis. This is used to deliver your report and, with your explicit consent, for marketing communications.
- Photographs: You provide us with 1-2 photographs for the purpose of our AI-powered attractiveness analysis. These are core to the function of our Service.
- Payment Information: For premium services, payment processing is handled by our third-party partner, Stripe. We do not collect, store, or have access to your full credit card details. We may receive transactional information such as the purchase amount and date.
b) Information We Collect Automatically:
- AI Analysis Results: Our systems generate an analysis and score based on the photographs you provide. We store this result to deliver it to you and, for paid users, to maintain your report history.
- Usage Data & Log Files: Like most website operators, we may collect information that your browser sends whenever you visit our Service. This may include information such as your computer's Internet Protocol (IP) address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, and other diagnostic data. This is primarily handled by our analytics provider.
3. How We Use Your Information
We use the collected data for the following purposes:
- To Provide and Maintain our Service: To perform the AI analysis on your photographs and deliver the resulting score and report to your email address.
- To Process Transactions: To process payments for premium reports via our payment processor, Stripe.
- To Communicate With You: To send you transactional emails (e.g., your report, purchase receipts, and support responses).
- For Marketing Purposes: With your explicit and affirmative consent, to send you marketing emails about our products, services, special offers, and other information we think you might find interesting. You can opt-out of these communications at any time.
- To Improve Our Service: To understand how our users interact with our website, to identify trends, and to make improvements to the user experience, using aggregated data from Google Analytics.
4. Our Legal Basis for Processing (for EEA Users)
If you are from the European Economic Area (EEA), our legal basis for collecting and using the personal information described in this Privacy Policy depends on the data we collect and the specific context in which we collect it.
- Performance of a Contract: We process your photographs, email address, and AI results to fulfill our contract with you—that is, to provide the free or paid analysis you requested.
- Consent: We rely on your clear, affirmative consent to send you marketing communications. You have the right to withdraw this consent at any time.
- Legitimate Interests: We process usage and analytics data based on our legitimate interests in operating and improving our website, provided that such interests are not overridden by your data protection rights.
5. Data Sharing and Third-Party Services
We do not sell your personal information. We only share your data with trusted third-party service providers who help us operate our business:
- Supabase: Our primary backend and database provider. They store your email address, links to your stored images (for the duration specified in Section 6), and your AI analysis results.
- Stripe: Our payment processing partner for premium services. They handle your payment information securely.
- Third-Party Email Providers: We use third-party services to send both transactional and marketing emails. When you consent to marketing, your email address is shared with our provider for this purpose.
These third parties have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
6. Data Retention
We retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy.
- Photographs: To protect your privacy, photographs submitted for analysis are not intended for long-term storage and are periodically deleted from our systems during regular data maintenance cycles.
- Email Address and Analysis Results: We retain your email address and the AI analysis results linked to it for as long as you have an account with us or until you unsubscribe from our communications and/or request data deletion.
7. Data Security
The security of your data is important to us. We use industry-standard administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, or disclosure. However, please remember that no method of transmission over the Internet or method of electronic storage is 100% secure.
8. Your Data Protection Rights
You have certain data protection rights. If you wish to exercise any of these rights, please contact us at [email protected].
- The right to access: You have the right to request copies of your personal data.
- The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The right to erasure (Right to be Forgotten): You have the right to request that we erase your personal data, under certain conditions.
- The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
- The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
- The right to withdraw consent: You have the right to withdraw your consent at any time where Lookrank relied on your consent to process your personal information.
9. Children's Privacy
Our Service is not intended for use by anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.
10. International Data Transfers
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. Our key service providers (Supabase, Google, Stripe) are based in the United States. We rely on appropriate safeguards, such as Standard Contractual Clauses, for such transfers.
11. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. You are advised to review this Privacy Policy periodically for any changes.
12. Contact Us
If you have any questions about this Privacy Policy, please contact us: