Lookrank Privacy Policy

Last Updated: 6 April 2026

Welcome to Lookrank. Your privacy is critically important to us. This Privacy Policy document outlines the types of information that is collected and recorded by Lookrank and how we use it.

We do not sell your personal information to third parties. We use personal data only for the purposes described in this policy—including providing the Service, security and abuse prevention, analytics, referral attribution where applicable, and communications you have agreed to. We do not use your data to build advertising profiles for unrelated third-party marketing.

This policy applies to our website, mobile applications, and any future platforms or services we offer (collectively, the "Service"). By using our Service, you hereby consent to our Privacy Policy and agree to its terms.

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1. Who We Are

Lookrank is operated by Intelligent Vision LLC ("we," "us," or "our"), a Wyoming limited liability company with its principal place of business at 30 N Gould St Ste R, Sheridan, WY, 82801, USA. For any privacy-related questions or requests, you can contact us at: [email protected]

2. Information We Collect

We collect several different types of information for various purposes to provide and improve our Service to you.

a) Information You Provide Directly:

• Email Address: We collect your email address when you sign up for an analysis. This is used to deliver your report and, with your explicit consent, for marketing communications.
• Photographs: You provide us with 1-2 photographs for the purpose of our AI-powered attractiveness analysis. These are core to the function of our Service.
• Profile Information: When you create a profile, we collect additional information such as display name, gender, privacy preferences, and profile images/avatars. This information may be displayed publicly based on your chosen visibility settings.
• Payment Information: For premium services, payment processing is handled by our third-party partner, Stripe. We do not collect, store, or have access to your full credit card details. We may receive transactional information such as the purchase amount and date.

b) Information We Collect Automatically:

• AI Analysis Results: Our systems generate an analysis and score based on the photographs you provide. We store this result to deliver it to you and, for paid users, to maintain your report history.
• User Interaction Data: When you create a profile, we collect data about your interactions with other users, including votes you cast, profile views, and leaderboard participation. This data is used to maintain leaderboards and provide social features.
• Usage Data & Log Files: Like most website operators, we collect information that your browser sends whenever you visit our Service. This includes your computer's Internet Protocol (IP) address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, and other diagnostic data. We use this information for moderation, rate limiting, security purposes, and to improve our Service.
• IP Addresses: We log IP addresses for moderation, rate limiting, security monitoring, and to prevent abuse of our Service. We may also derive an approximate country or region from your IP or our CDN headers to apply fair technical limits (for example, stricter submission rate limits in certain regions).
• Submission abuse-prevention logs: When you request an analysis, we may record your IP address, email address, and a browser- or device-generated identifier you send with the request in our backend logs. These records are associated with each other for the purpose of enforcing rate limits, reducing spam, and protecting the Service. This is separate from referral attribution (below) but may use the same type of device identifier technology.
• Marketing consent records: If you opt in to marketing emails, we may store a record of that consent (for example, the fact that you opted in, the time, and a short description of what you agreed to) so we can demonstrate compliance with email and privacy rules.
• Referral Program Data: When you visit our site via a referral link (e.g., a link shared by another user), we collect your IP address and a browser-generated device identifier. This data is used solely to attribute referrals to the correct referrer and to prevent abuse (e.g., the same person claiming multiple referral credits). We process this under our legitimate interest in operating a fair referral program. This data is retained for a limited period (typically up to 90 days) and is not used for marketing, profiling, or any purpose other than referral attribution and fraud prevention. You may contact us to request deletion of this data.

3. How We Use Your Information

We use the collected data for the following purposes:

• To Provide and Maintain our Service: To perform the AI analysis on your photographs and deliver the resulting score and report to your email address.
• To Process Transactions: To process payments for premium reports via our payment processor, Stripe.
• To Communicate With You: To send you transactional emails (e.g., your report, purchase receipts, and support responses).
• For Public Display and Leaderboards: When you create a profile, we may display your profile information, scores, and ranking position on public leaderboards according to your chosen visibility settings. You can control this visibility through your profile settings.
• For Social Features: To enable user interactions such as voting, profile viewing, and leaderboard participation. This data helps maintain the social aspects of our Service.
• For Marketing Purposes: With your explicit and affirmative consent, to send you marketing emails about our products, services, special offers, and other information we think you might find interesting. You can opt-out of these communications at any time.
• To Improve Our Service: To understand how our users interact with our website, to identify trends, and to make improvements to the user experience, using aggregated data from our analytics providers.
• For Security and Moderation: To monitor for abuse, enforce rate limits, and maintain the security and integrity of our Service.
• For Referral Attribution: When you visit via a referral link, we use your IP address and device identifier to credit the referrer and prevent fraud (e.g., preventing the same person from claiming multiple referral rewards).

4. Our Legal Basis for Processing (for EEA Users)

If you are from the European Economic Area (EEA), our legal basis for collecting and using the personal information described in this Privacy Policy depends on the data we collect and the specific context in which we collect it.

• Performance of a Contract: We process your photographs, email address, and AI results to fulfill our contract with you—that is, to provide the free or paid analysis you requested.
• Consent: We rely on your clear, affirmative consent to send you marketing communications. You have the right to withdraw this consent at any time.
• Legitimate Interests: We process usage and analytics data based on our legitimate interests in operating and improving our website, provided that such interests are not overridden by your data protection rights. Our referral program data (IP address and device identifier when you use a referral link) is processed under our legitimate interest in attributing referrals correctly and preventing fraud. We also rely on legitimate interests to keep short-term abuse-prevention and rate-limit records (which may include your IP address, email address, and device identifier as described in Section 2) where necessary to protect the Service and other users.

5. Data Sharing and Third-Party Services

We do not sell your personal information. We share your data in the following ways:

a) Sharing with Other Users:

When you create a profile and choose public visibility settings, we may share your profile information with other users, including:

• Your display name and profile information on leaderboards
• Your profile images/avatars (if you choose to make them public)
• Your scores and ranking position in public leaderboards
• Analysis results and insights linked to your profile
• Profile information visible to other users based on your privacy settings

Cross-Platform Synchronization: Your profile and analysis data may be synchronized and visible across all our platforms, including our website, mobile applications, and any future platforms, to provide a consistent experience and allow for comparisons with our global user base.

You can control what information is shared publicly through your profile privacy settings.

b) Third-Party Service Providers:

We only share your data with trusted third-party service providers who help us operate our business:

• Supabase: Our primary backend and database provider. Our primary database is hosted in the European Union (EU). Supabase stores your email address, links to your stored images (for the duration specified in Section 6), your AI analysis results, and other operational data reasonably necessary to run the Service—including abuse-prevention and rate-limit logs (Section 2)—and limited payment-related metadata from Stripe (for example, customer or session identifiers we use to link your purchases to your email and fulfill orders). We do not store full card numbers in Supabase; card details are handled by Stripe as described below.
• Stripe: Our payment processing partner for premium services. They handle your payment information securely.
• Google: We use Google services for certain processing tasks and account handling.
• Mailjet: We use Mailjet as our third-party email service provider to deliver transactional emails (like your reports) and marketing communications.
• Umami Analytics: We use Umami Analytics to understand how users interact with our website and improve our Service.
• Cloudflare: We use Cloudflare for content delivery, security, and performance optimization.
• Netlify: We use Netlify for hosting and deployment of our website.

These third parties have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

6. Data Retention

We retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy.

• Photographs: To protect your privacy, photographs submitted for analysis are automatically deleted from our systems within 72 hours after analysis completion, unless the exception below applies. Exception for Full AI Analysis or Human Analysis: If you purchase a "Full AI Analysis," "Human Analysis," or similar premium service, your image may be retained for up to 30 days to ensure complete processing and analysis.
• Profile Data: When you create a profile, the following data is retained until you delete your account or request data removal:
  • Display name, gender, and privacy preferences
  • Profile images/avatars uploaded by the user
  • Profile visibility settings and leaderboard participation data
  • Analysis results, scores, and insights linked to your profile (retained longer than standalone analysis images)
  • User interaction data (votes, profile views, etc.)
• Important Distinction: Profile images and analysis results stored in user profiles are subject to different retention periods than standalone analysis images. While standalone analysis images are deleted within 72 hours, profile images and profile-linked analysis results are retained until account deletion to maintain the user's profile and historical data.
• Email Address and Analysis Results: We retain your email address and the AI analysis results linked to it until your account is deleted or you request data deletion. If you register an account, this information is retained until you delete your account or request deletion.
• IP Addresses, submission abuse-prevention logs, and related log data: We retain IP addresses, submission logs that may link IP address with email and device identifier, and other security or moderation logs for a reasonable period, typically up to 90 days, unless required for longer retention due to security incidents or legal requirements.

7. Data Security

The security of your data is important to us. We use industry-standard administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, or disclosure. However, please remember that no method of transmission over the Internet or method of electronic storage is 100% secure.

8. Profile Privacy Controls

When you create a profile, you have control over your privacy settings:

• Visibility Settings: You can choose whether your profile is public, private, or visible only to voters. You can change these settings at any time in your profile.
• Leaderboard Participation: You can control whether your profile appears on public leaderboards and what information is displayed.
• Profile Information: You can update or remove your display name, gender, and other profile information at any time.
• Account Deletion: You can delete your account at any time, which will remove all your profile data and associated information.

Important: If you do not wish to have your information displayed publicly, please adjust your privacy settings accordingly or do not create a profile. By creating a profile, you understand that your profile information may be visible to other users according to your chosen settings.

9. Your Data Protection Rights

You have certain data protection rights. If you wish to exercise any of these rights, please contact us at [email protected].

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure (Right to be Forgotten): You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The right to withdraw consent: You have the right to withdraw your consent at any time where Lookrank relied on your consent to process your personal information.
• The right to lodge a complaint: You have the right to lodge a complaint with a supervisory authority, in particular in the EU Member State of your habitual residence, place of work, or of an alleged infringement of applicable data protection law. You can find contact details for EU data protection authorities via the European Data Protection Board: edpb.europa.eu/about-edpb/board/members_en.

United Kingdom: If you are in the United Kingdom, you have rights under the UK GDPR and the Data Protection Act 2018. You may lodge a complaint with the UK Information Commissioner’s Office (ICO). For more information, see ico.org.uk/make-a-complaint/.

10. Children's Privacy

Our Service is not intended for use by anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

11. International Data Transfers

Your information, including Personal Data, may be transferred to — and maintained on — systems located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. Our primary application database is hosted in the European Union. Other service providers (for example, payment processing, email delivery, website hosting, analytics, or tools we use to operate the business) may process data in the United States or other countries.

Where we transfer personal data from the EEA or Switzerland to countries not deemed to provide an adequate level of protection, we rely on appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission (or equivalent mechanisms), where required. Where we transfer personal data from the United Kingdom to such countries, we use appropriate safeguards recognised under UK data protection law (such as the UK International Data Transfer Agreement / Addendum or equivalent), where required.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. You are advised to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By email: [email protected]

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This Privacy Policy was last updated on 6 April 2026. Please review it periodically as it may change.